Blog

Perspectives

Observations on GTM strategy, ICP, positioning, and the gap between building a product and scaling it.

Observations on GTM strategy, ICP, positioning, and the gap between building a product and scaling it.

GTM Strategy

Why your first marketing hire didn't fix growth

You hired someone to solve the messaging problem. Growth is still stuck. The issue isn't the hire.

Positioning

Why reducing your price doesn't help

Pricing pressure in B2B SaaS is almost always a positioning problem, and what discounting is actually telling you.

Positioning

When positioning breaks down after product-market fit

Product-market fit is real. The positioning never caught up with it. Here's why that happens and what it costs.

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